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CRM pipeline

An opportunity is a deal you are working on with an account: what it is, how much it is worth and when you expect to close it. The Pipeline shows every open and closed opportunity as a board, one column per stage.

This page is for people your administrator has given access to CRM opportunities. You find it under Operations → Sales → Pipeline.

The Pipeline board: one column per stage, one card per opportunity

Each column shows the stage’s name and how many opportunities are in it. Each card shows the opportunity’s name, its account, its project code if it has one, its amount, and a Move to… button.

Out of the box the stages are:

Stage Meaning
Prospecting You have identified the deal
Qualified The customer has a real need and budget
Proposal You have sent a proposal or quote
Negotiation You are agreeing terms
Won The customer said yes. Closed.
Lost The customer said no, or the deal died. Closed.

Your administrator can rename, add or reorder stages, so your board may look different. An open opportunity moves one stage forward (Advance) or back (Move back), and from any open stage it can be marked won (Mark won) or lost (Mark lost). A won or lost opportunity is closed: it cannot be moved or edited again.

Only the moves you are allowed to make are offered. Normally that is the person who created the opportunity; changing its Owner later does not change who may move it.

  1. Select New opportunity.
  2. Fill in the form and select Save. It starts in the first stage.
Field What to enter
Account Choose an account. Add the account first if it is not there.
Name What the deal is, for example “Office fit-out 2027”. Do not put personal details here: opportunity names are never erased.
Amount The expected value, for example 25000.00
Currency Three capital letters, filled in with your organization’s currency
Expected close Optional: when you expect it to be decided
Project Optional: the project this deal is for, or No project

You can also create an opportunity while converting a lead.

There are three ways, and they all do the same thing:

  • On the board, select Move to… on the card and choose the stage. If it says No moves available, you may not move it.
  • Drag the card to another column. Only the columns it may move to accept it; they are outlined while you drag.
  • Open the opportunity and use the buttons at the bottom of its panel.

You will see “Moved”.

The Move to… menu on a card

  • Mark won closes the opportunity as Won.
  • Mark lost asks for a Reason first, in English or Bahasa Malaysia. Select Confirm.

An open opportunity, with its stage buttons and activities

Select the opportunity’s name on its card. The panel shows its Stage, Account, Amount, Expected close and Project, and its Activities, where you log calls, meetings, tasks and notes as on an account.

  • Edit changes its details and lets you hand it to someone else with Owner. Select Save or Cancel.
  • Create quote appears when the opportunity has a Project and you may create sales quotations. It opens a new quotation for that project.
Message What to do
“This record has changed since you opened it. Reload it and try again.” Someone else moved or changed it first. Reload the page.
No Move to… button on a card The opportunity is won or lost, or you may not move opportunities.
A column will not accept a card That move is not allowed from the card’s stage, for example two stages forward at once. Move it one stage at a time.